Amazon New Seller Guide
发布时间:2026-09-19 | 浏览:2
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Why sell on Amazon Australia?
Hundreds of millions of worldwide active accounts*
Third-party paid units represented 59% of total paid units globally in Q4 2022**
We ship products to customers in over 200 countries and territories
The Amazon edge
If you’ve been looking for a ‘how to sell on Amazon’ guide, read on for tips and insights.
Is Amazon right for my business?
Don't have an Amazon seller account yet?
1. Getting started with selling
Choose your selling plan
You sell fewer than 50 items a month
You don't need advanced selling tools or programs
You're still deciding what to sell
You sell more than 50 items a month
You want access to APIs and more selling reports
You want to sell with programs like Launchpad
Verify your identity
Register your brand
Understand the costs of selling on Amazon
2. Getting to know Seller Central
What is Seller Central?
Keep track of your inventory and update your listings from the Inventory tab
Download custom business reports and bookmark templates you use often
Use customer metrics tools to monitor your seller performance
Contact Selling Partner Support and open help tickets using the Case Log
Keep track of your daily sales for all the products you sell on Amazon
Don't have an Amazon seller account yet?
3. Listing your products
How to list your first product
How to sell my own products on Amazon?
Add product listing information
Product description and bullet points
Search terms and relevant keywords
Understanding Product IDs
Learn more about product IDs and how to request a GTIN exemption
What are restricted product categories?
Check the details before launch
Clear variations
Image compliance
Don't have an Amazon seller account yet?
4. The product detail page
5. Delivering your products
Select the best fulfilment option
Option 1: Fulfilling the order yourself
Option 2: Fulfilment by Amazon (FBA)
Don't have an Amazon seller account yet?
6. You’ve made your first sale. What’s next?
Monitor your performance
Order defect rate (a measure of a seller’s customer service standards): < 1%
Pre-fulfilment cancel rate (initiated by the seller before shipment): < 2.5%
Late shipment rate (orders that ship after the expected date): < 4%
Encourage positive customer reviews
Seller University
Don't have an Amazon seller account yet?
7. Growing your business
Advertise your store
Offer promotions and coupons
Expand globally
8. Navigating the first 90 days
A checklist for growth
Start selling today
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