еҸҜйҖүдёӯ1дёӘжҲ–еӨҡдёӘдёӢйқўзҡ„е…ій”®иҜҚпјҢжҗңзҙўзӣёе…іиө„ж–ҷгҖӮд№ҹеҸҜзӣҙжҺҘзӮ№вҖңжҗңзҙўиө„ж–ҷвҖқжҗңзҙўж•ҙдёӘй—®йўҳгҖӮ B2BпјҲд№ҹжңүеҶҷжҲҗ BTBпјҢжҳҜBusiness-to-Businessзҡ„зј©еҶҷпјүжҳҜжҢҮдјҒдёҡдёҺдјҒдёҡд№Ӣй—ҙйҖҡиҝҮдё“з”ЁзҪ‘з»ңжҲ–InternetпјҢиҝӣиЎҢж•°жҚ®дҝЎжҒҜзҡ„дәӨжҚўгҖҒдј йҖ’пјҢејҖеұ•дәӨжҳ“жҙ»еҠЁзҡ„е•ҶдёҡжЁЎејҸгҖӮе®ғе°ҶдјҒдёҡеҶ…йғЁзҪ‘е’ҢдјҒдёҡзҡ„дә§е“ҒеҸҠжңҚеҠЎпјҢйҖҡиҝҮ B2B зҪ‘з«ҷжҲ–移еҠЁе®ўжҲ·з«ҜдёҺе®ўжҲ·зҙ§еҜҶз»“еҗҲиө·жқҘпјҢйҖҡиҝҮзҪ‘з»ңзҡ„еҝ«йҖҹеҸҚеә”пјҢдёәе®ўжҲ·жҸҗдҫӣжӣҙеҘҪзҡ„жңҚеҠЎпјҢд»ҺиҖҢдҝғиҝӣдјҒдёҡзҡ„дёҡеҠЎеҸ‘еұ•гҖӮ B2CжҳҜBusiness-to-Customerзҡ„зј©еҶҷпјҢиҖҢе…¶дёӯж–Үз®Җз§°дёәвҖңе•ҶеҜ№е®ўвҖқгҖӮвҖңе•ҶеҜ№е®ўвҖқжҳҜз”өеӯҗе•ҶеҠЎзҡ„дёҖз§ҚжЁЎејҸпјҢд№ҹе°ұжҳҜйҖҡеёёиҜҙзҡ„зӣҙжҺҘйқўеҗ‘ж¶Ҳиҙ№иҖ…й”Җе”®дә§е“Ғе’ҢжңҚеҠЎе•Ҷдёҡйӣ¶е”®жЁЎејҸгҖӮ C2Cе®һйҷ…жҳҜз”өеӯҗе•ҶеҠЎзҡ„дё“дёҡз”ЁиҜӯпјҢжҳҜдёӘдәәдёҺдёӘдәәд№Ӣй—ҙзҡ„з”өеӯҗе•ҶеҠЎгҖӮе…¶дёӯCжҢҮзҡ„жҳҜж¶Ҳиҙ№иҖ…пјҢеӣ дёәж¶Ҳиҙ№иҖ…зҡ„иӢұж–ҮеҚ•иҜҚжҳҜCustomerпјҲConsumerпјүпјҢжүҖд»Ҙз®ҖеҶҷдёәcпјҢеҸҲеӣ дёәиӢұж–Үдёӯзҡ„2зҡ„еҸ‘йҹіеҗҢtoпјҢжүҖд»ҘC to Cз®ҖеҶҷдёәC2CгҖӮC2CеҚі CustomerпјҲConsumeпјү to CustomerпјҲConsumerпјүгҖӮC2Cзҡ„ж„ҸжҖқе°ұжҳҜж¶Ҳиҙ№иҖ…дёӘдәәй—ҙзҡ„з”өеӯҗе•ҶеҠЎиЎҢдёәгҖӮжҜ”еҰӮдёҖдёӘж¶Ҳиҙ№иҖ…жңүдёҖеҸ°з”өи„‘пјҢйҖҡиҝҮзҪ‘з»ңиҝӣиЎҢдәӨжҳ“пјҢжҠҠе®ғеҮәе”®з»ҷеҸҰеӨ–дёҖдёӘж¶Ҳиҙ№иҖ…пјҢжӯӨз§ҚдәӨжҳ“зұ»еһӢе°ұз§°дёәC2Cз”өеӯҗе•ҶеҠЎгҖӮ жү©еұ•иө„ж–ҷпјҡ B2B,B2Cе’ҢC2Cзҡ„еҢәеҲ« 1гҖҒд№°ж–№еҢәеҲ«гҖӮ B2Bзҡ„д№°ж–№жҳҜдёӘдәәпјҢB2Cе’ҢC2Cзҡ„д№°ж–№жҳҜе•Ҷ家 2гҖҒеҚ–ж–№еҢәеҲ« B2Bе’ҢB2Cзҡ„еҚ–ж–№жҳҜдёӘдәәпјҢC2Cзҡ„еҚ–ж–№жҳҜе•Ҷ家гҖӮ 3гҖҒе№іеҸ°еҢәеҲ« B2Bе’ҢC2CйғҪеңЁз¬¬дёүж–№е№іеҸ°пјҢB2CеҲҷеңЁиҮӘиә«иҝҗиҗҘе№іеҸ°гҖӮ 4гҖҒе®ҡд№үдёҚеҗҢ C2CжҳҜ consumer to consumer е°ұжҳҜдёӘдәәеҜ№дёӘдәәзҡ„гҖӮжҜ”еҰӮж·ҳе®қзҡ„е°Ҹеә—й“әгҖӮ B2CжҳҜ business to consumer жҳҜе•Ҷ家еҜ№дёӘдәәгҖӮжҜ”еҰӮеҚ“и¶ҠгҖҒеҪ“еҪ“гҖҒдә¬дёңгҖӮ B2BжҳҜbusiness to business жҳҜдјҒдёҡй—ҙзҡ„гҖӮжҜ”еҰӮйҳҝйҮҢе·ҙе·ҙгҖӮ еҸӮиҖғиө„ж–ҷпјҡ зҷҫеәҰзҷҫ科--B2B зҷҫеәҰзҷҫ科--B2C зҷҫеәҰзҷҫ科--C2C B to B Busines to Busines дјҒдёҡеҲ°дјҒдёҡ B to C Busines to Consumer дјҒдёҡеҲ°дёӘдәә C TO C Customer to Customerд»Һе®ўжҲ·еҲ°е®ўжҲ· жү©еұ•иө„ж–ҷпјҡ е•ҶдёҡжЁЎејҸ пјҢжҳҜз®ЎзҗҶеӯҰзҡ„йҮҚиҰҒз ”з©¶еҜ№иұЎд№ӢдёҖпјҢ MBAгҖҒEMBAзӯүдё»жөҒе•Ҷдёҡз®ЎзҗҶиҜҫзЁӢеқҮеҜ№вҖңе•ҶдёҡжЁЎејҸвҖқз»ҷдәҲдәҶдёҚеҗҢзЁӢеәҰзҡ„е…іжіЁгҖӮеңЁеҲҶжһҗе•ҶдёҡжЁЎејҸиҝҮзЁӢдёӯпјҢдё»иҰҒе…іжіЁдёҖзұ»дјҒдёҡеңЁеёӮеңәдёӯдёҺз”ЁжҲ·гҖҒдҫӣеә”е•ҶгҖҒе…¶д»–еҗҲдҪңдјҷдјҙзҡ„е…ізі»пјҢе°Өе…¶жҳҜеҪјжӯӨй—ҙзҡ„зү©жөҒгҖҒдҝЎжҒҜжөҒе’Ңиө„йҮ‘жөҒгҖӮ е•ҶдёҡжЁЎејҸ: дјҒдёҡдёҺдјҒдёҡд№Ӣй—ҙгҖҒдјҒдёҡзҡ„йғЁй—Ёд№Ӣй—ҙгҖҒд№ғиҮідёҺйЎҫе®ўд№Ӣй—ҙгҖҒдёҺжё йҒ“д№Ӣй—ҙйғҪеӯҳеңЁеҗ„з§Қеҗ„ж ·зҡ„дәӨжҳ“е…ізі»е’Ңиҝһз»“ж–№ејҸз§°д№Ӣдёәе•ҶдёҡжЁЎејҸгҖӮ е•ҶдёҡжЁЎејҸжҳҜеҲӣдёҡиҖ…еҲӣж„ҸпјҢе•ҶдёҡеҲӣж„ҸжқҘиҮӘдәҺжңәдјҡзҡ„дё°еҜҢе’ҢйҖ»иҫ‘еҢ–пјҢ并жңүеҸҜиғҪжңҖз»Ҳжј”еҸҳдёәе•ҶдёҡжЁЎејҸгҖӮе…¶еҪўжҲҗзҡ„йҖ»иҫ‘жҳҜпјҡжңәдјҡжҳҜз»Ҹз”ұеҲӣйҖ жҖ§иө„жәҗз»„еҗҲдј йҖ’жӣҙжҳҺзЎ®зҡ„еёӮеңәйңҖжұӮзҡ„еҸҜиғҪжҖ§пјҲschumpeter,1934; Kirzner,1973),жҳҜжңӘжҳҺзЎ®зҡ„еёӮеңәйңҖжұӮжҲ–иҖ…жңӘиў«еҲ©з”Ёзҡ„иө„жәҗжҲ–иҖ…иғҪеҠӣгҖӮе°Ҫз®Ўе®ғ第дёҖж¬ЎеҮәзҺ°еңЁ50е№ҙд»ЈпјҢдҪҶзӣҙеҲ°90е№ҙд»ЈжүҚејҖе§Ӣиў«е№ҝжіӣдҪҝз”Ёе’Ңдј ж’ӯпјҢе·Із»ҸжҲҗдёәжҢӮеңЁеҲӣдёҡиҖ…е’ҢйЈҺйҷ©жҠ•иө„иҖ…еҳҙиҫ№зҡ„дёҖдёӘеҗҚиҜҚгҖӮ еҸӮиҖғиө„ж–ҷзҷҫеәҰзҷҫ科пјҡ е•ҶдёҡжЁЎејҸ Bto Bе…Ёз§°пјҲBusiness to Businessпјүеёёз”Ёз”өеӯҗе•ҶеҠЎжЁЎејҸдёӯзҡ„дёҖз§Қпјӣе…¶дёӯB=businessпјҲж„ҸжҢҮдјҒдёҡпјүпјҢB to BеҚідёәдјҒдёҡдёҺдјҒдёҡд№Ӣй—ҙзҡ„е•ҶеҠЎжЁЎејҸпјҢд»ҺдјҒдёҡеҲ°дјҒдёҡпјҢд№°еҚ–еҸҢж–№йғҪдёәдјҒдёҡгҖӮ B toCпјҡеҚіB2CпјҲbusiness to customerпјүгҖӮB2Cзҡ„BжҳҜBusinessпјҢж„ҸжҖқжҳҜдјҒдёҡпјҢ2еҲҷжҳҜtoзҡ„и°җйҹіпјҢCжҳҜCustomerпјҢж„ҸжҖқжҳҜж¶Ҳиҙ№иҖ…пјҢжҳҜз”өеӯҗе•ҶеҠЎжҢүдәӨжҳ“еҜ№иұЎеҲҶзұ»дёӯзҡ„дёҖз§ҚпјҢеҚіиЎЁзӨәдјҒдёҡеҜ№ж¶Ҳиҙ№иҖ…зҡ„з”өеӯҗе•ҶеҠЎ CTOCж—¶й«Ұзҡ„еҸ«жі•жҳҜвҖңC2cвҖқпјҢеҚіConsumer To ConsumerгҖӮC2CеҗҢB2BгҖҒB2CдёҖж ·пјҢйғҪжҳҜз”өеӯҗе•ҶеҠЎзҡ„жһ„жҲҗжҲҗд»Ҫд№ӢдёҖгҖӮдёҚеҗҢзҡ„жҳҜC2CжҳҜз”ЁжҲ·еҜ№з”ЁжҲ·жЁЎејҸпјҢC2Cе•ҶеҠЎе№іеҸ°е°ұжҳҜйҖҡиҝҮдёәд№°еҚ–еҸҢж–№жҸҗдҫӣдёҖдёӘеңЁзәҝдәӨжҳ“е№іеҸ°пјҢдҪҝеҚ–ж–№еҸҜд»Ҙдё»еҠЁжҸҗдҫӣе•Ҷе“ҒдёҠзҪ‘жӢҚеҚ–пјҢиҖҢд№°ж–№еҸҜд»ҘиҮӘиЎҢйҖүжӢ©е•Ҷе“ҒиҝӣиЎҢз«һд»·пјҢеҰӮдёҖдәӣжӢҚеҚ–зҪ‘з«ҷгҖӮ з®ҖеҚ•жқҘиҜҙпјҢB2Bзҡ„д№°ж–№жҳҜдёӘдәәпјҢB2Cе’ҢC2Cзҡ„д№°ж–№жҳҜе•Ҷ家гҖӮB2Bе’ҢB2Cзҡ„еҚ–ж–№жҳҜдёӘдәәпјҢC2Cзҡ„еҚ–ж–№жҳҜе•Ҷ家гҖӮB2Bе’ҢC2CйғҪеңЁз¬¬дёүж–№е№іеҸ°пјҢB2CеҲҷеңЁиҮӘиә«иҝҗиҗҘе№іеҸ°гҖӮ C2CжҳҜ consumer to consumer е°ұжҳҜдёӘдәәеҜ№дёӘдәәзҡ„гҖӮжҜ”еҰӮж·ҳе®қзҡ„е°Ҹеә—й“әгҖӮ B2CжҳҜ business to consumer жҳҜе•Ҷ家еҜ№дёӘдәәгҖӮжҜ”еҰӮеҚ“и¶ҠгҖҒеҪ“еҪ“гҖҒдә¬дёңгҖӮ B2BжҳҜbusiness to business жҳҜдјҒдёҡй—ҙзҡ„гҖӮжҜ”еҰӮйҳҝйҮҢе·ҙе·ҙгҖӮ жү©еұ•иө„ж–ҷпјҡ B to CпјҲB2CпјүжҳҜз”өеӯҗе•ҶеҠЎжЁЎејҸзҡ„дёҖз§ҚгҖӮBжҳҜBusinessпјҢеҚідјҒдёҡпјӣCжҳҜCustomerпјҢеҚіе®ўжҲ·гҖӮ B to BпјҲB2BпјүеҚідёәдјҒдёҡдёҺдјҒдёҡд№Ӣй—ҙзҡ„е•ҶеҠЎжЁЎејҸпјҢд»ҺдјҒдёҡеҲ°дјҒдёҡпјҢд№°еҚ–еҸҢж–№йғҪдёәдјҒдёҡгҖӮ C TO CпјҲC2Cпјүе•ҶеҠЎе№іеҸ°е°ұжҳҜйҖҡиҝҮдёәд№°еҚ–еҸҢж–№жҸҗдҫӣдёҖдёӘеңЁзәҝдәӨжҳ“е№іеҸ°пјҢдҪҝеҚ–ж–№еҸҜд»Ҙдё»еҠЁжҸҗдҫӣе•Ҷе“ҒдёҠзҪ‘жӢҚеҚ–пјҢиҖҢд№°ж–№еҸҜд»ҘиҮӘиЎҢйҖүжӢ©е•Ҷе“ҒиҝӣиЎҢз«һд»·гҖӮ B TO B вҖ”вҖ” е•ҶдёҡжЁЎејҸпјҡд»ҺдјҒдёҡеҲ°дјҒдёҡпјҢд№°еҚ–еҸҢж–№йғҪжҳҜдјҒдёҡпјҢе…¶дёӯйҳҝйҮҢе·ҙе·ҙжҳҜе…ЁзҗғжңҖеӨ§b2bзҪ‘з«ҷгҖӮ C TO C вҖ”вҖ” е•ҶдёҡжЁЎејҸпјҡд»Һе®ўжҲ·еҲ°е®ўжҲ·пјҢд№°еҚ–еҸҢж–№йғҪжҳҜдёӘдәәпјҢе°ұжҳҜдёӘдәәдёҺдёӘдәәй—ҙзҡ„зӣҙжҺҘдәӨжҳ“пјҢеҰӮдёҖдәӣжӢҚеҚ–зҪ‘з«ҷпјҢеҰӮдәҢж·ҳзҪ‘д»ҘеҸҠе…¶д»–еҗ„з§ҚдәҢжүӢдәӨжҳ“зҪ‘з«ҷпјҢе…¶дёӯе…ЁзҗғжңҖеӨ§c2cзҪ‘з«ҷжҳҜзҫҺеӣҪзҡ„ebayгҖӮ B TO C вҖ”вҖ” е•ҶдёҡжЁЎејҸпјҡд»ҺдјҒдёҡеҲ°е®ўжҲ·пјҢеҚ–ж–№жҳҜе…¬еҸёпјҢд№°ж–№жҳҜдёӘдәәпјҢдё»иҰҒжҢҮйӣ¶е”®дёҡеҠЎпјҢеҰӮж·ҳе®қпјҢеҪ“еҪ“йғҪжҳҜпјҢе…ЁзҗғжңҖеӨ§b2cзҪ‘з«ҷжҳҜдәҡ马йҖҠгҖӮ C TO Bд№ҹжҳҜз”өеӯҗе•ҶеҠЎжЁЎејҸзҡ„дёҖз§ҚпјҢеҚіж¶Ҳиҙ№иҖ…еҜ№дјҒдёҡпјҲcustomer to businessпјүпјҢжңҖе…Ҳз”ұзҫҺеӣҪжөҒиЎҢиө·жқҘзҡ„гҖӮC2BжЁЎејҸзҡ„ж ёеҝғпјҢжҳҜйҖҡиҝҮиҒҡеҗҲеҲҶж•ЈеҲҶеёғдҪҶж•°йҮҸеәһеӨ§зҡ„з”ЁжҲ·еҪўжҲҗдёҖдёӘејәеӨ§зҡ„йҮҮиҙӯйӣҶеӣўпјҢд»ҘжӯӨжқҘж”№еҸҳB2CжЁЎејҸдёӯз”ЁжҲ·дёҖеҜ№дёҖеҮәд»·зҡ„ејұеҠҝең°дҪҚпјҢдҪҝд№Ӣдә«еҸ—еҲ°д»ҘеӨ§жү№еҸ‘е•Ҷзҡ„д»·ж јд№°еҚ•д»¶е•Ҷе“Ғзҡ„еҲ©зӣҠгҖӮзӣ®еүҚеӣҪеҶ…еҫҲе°‘жңүеҺӮ家зңҹжӯЈе®Ңе…ЁйҮҮз”Ёиҝҷз§ҚжЁЎејҸгҖӮ еҸӮиҖғиө„ж–ҷпјҡ зҷҫеәҰзҷҫ科-B to C зҷҫеәҰзҷҫ科-B to B зҷҫеәҰзҷҫ科-C to C btobпјҲз”өеӯҗе•ҶеҠЎжЁЎејҸпјүдёҖиҲ¬жҢҮb2bпјҢB2BпјҲд№ҹжңүеҶҷжҲҗ BTBпјҢжҳҜBusiness-to-Businessзҡ„зј©еҶҷпјүжҳҜжҢҮдјҒдёҡдёҺдјҒдёҡд№Ӣй—ҙйҖҡиҝҮдё“з”ЁзҪ‘з»ңжҲ–InternetпјҢиҝӣиЎҢж•°жҚ®дҝЎжҒҜзҡ„дәӨжҚўгҖҒдј йҖ’пјҢејҖеұ•дәӨжҳ“жҙ»еҠЁзҡ„е•ҶдёҡжЁЎејҸгҖӮ btocдёҖиҲ¬жҢҮB2CпјҢB2CжҳҜBusiness-to-Customerзҡ„зј©еҶҷпјҢиҖҢе…¶дёӯж–Үз®Җз§°дёәвҖңе•ҶеҜ№е®ўвҖқгҖӮвҖңе•ҶеҜ№е®ўвҖқжҳҜз”өеӯҗе•ҶеҠЎзҡ„дёҖз§ҚжЁЎејҸпјҢд№ҹе°ұжҳҜйҖҡеёёиҜҙзҡ„зӣҙжҺҘйқўеҗ‘ж¶Ҳиҙ№иҖ…й”Җе”®дә§е“Ғе’ҢжңҚеҠЎе•Ҷдёҡйӣ¶е”®жЁЎејҸгҖӮ CtoCжҳҜз”өеӯҗе•ҶеҠЎжЁЎејҸдёӯзҡ„дёҖз§ҚгҖӮе…Ёз§°жҳҜCustomer to CustomerпјҢз”ұдәҺ2зҡ„иӢұж–ҮtwoдёҺtoеҗҢйҹіпјҢеӣ жӯӨеҸҲз§°C2CгҖӮе°ұжҳҜж¶Ҳиҙ№иҖ…дә’зӣёд№Ӣй—ҙиҝӣиЎҢй”Җе”®д№°еҚ–зҡ„ж„ҸжҖқпјҢе…ёеһӢзҡ„д»ЈиЎЁжҳҜebayе’Ңж·ҳе®қгҖӮ жү©еұ•иө„ж–ҷпјҡ B2Cз”өеӯҗе•ҶеҠЎзҡ„д»ҳж¬ҫж–№ејҸжҳҜиҙ§еҲ°д»ҳж¬ҫдёҺзҪ‘дёҠж”Ҝд»ҳзӣёз»“еҗҲпјҢиҖҢеӨ§еӨҡж•°дјҒдёҡзҡ„й…ҚйҖҒйҖүжӢ©зү©жөҒеӨ–еҢ…ж–№ејҸд»ҘиҠӮзәҰиҝҗиҗҘжҲҗжң¬гҖӮйҡҸзқҖз”ЁжҲ·ж¶Ҳиҙ№д№ жғҜзҡ„ж”№еҸҳд»ҘеҸҠдјҳз§ҖдјҒдёҡзӨәиҢғж•Ҳеә”зҡ„дҝғиҝӣпјҢзҪ‘дёҠиҙӯзү©зҡ„з”ЁжҲ·дёҚж–ӯеўһй•ҝгҖӮжӯӨеӨ–пјҢдёҖдәӣеӨ§еһӢиҖғиҜ•еҰӮе…¬еҠЎе‘ҳиҖғиҜ•д№ҹејҖе§Ӣе®һиЎҢB2CжЁЎејҸгҖӮе…¶еҹәжң¬йңҖжұӮеҢ…жӢ¬з”ЁжҲ·з®ЎзҗҶйңҖжұӮгҖҒе®ўжҲ·йңҖжұӮе’Ңй”Җе”®е•Ҷзҡ„йңҖжұӮгҖӮ c2cзӣҲеҲ©жЁЎејҸ дјҡе‘ҳиҙ№д№ҹе°ұжҳҜдјҡе‘ҳеҲ¶жңҚеҠЎж”¶иҙ№,жҳҜжҢҮ C2C зҪ‘з«ҷдёәдјҡе‘ҳжҸҗдҫӣзҪ‘дёҠеә—й“әеҮәз§ҹпјҢе…¬еҸёи®ӨиҜҒ,дә§е“ҒдҝЎжҒҜжҺЁиҚҗзӯүеӨҡз§ҚжңҚеҠЎз»„еҗҲиҖҢ收еҸ–зҡ„иҙ№з”ЁгҖӮз”ұдәҺжҸҗдҫӣзҡ„жҳҜеӨҡз§ҚжңҚеҠЎзҡ„жңүж•Ҳз»„еҗҲпјҢжҜ”иҫғиғҪйҖӮеә”дјҡе‘ҳзҡ„йңҖжұӮпјҢеӣ жӯӨиҝҷз§ҚжЁЎејҸзҡ„收иҙ№жҜ”иҫғзЁіе®ҡгҖӮиҙ№з”Ёз¬¬дёҖе№ҙдәӨзәі, 第дәҢе№ҙеҲ°жңҹж—¶йңҖиҰҒе®ўжҲ·з»ӯиҙ№, з»ӯиҙ№еҗҺеҶҚиҝӣиЎҢдёӢдёҖе№ҙзҡ„жңҚеҠЎпјҢдёҚз»ӯиҙ№зҡ„дјҡе‘ҳе°ҶжҒўеӨҚдёәе…Қиҙ№дјҡе‘ҳпјҢдёҚеҶҚдә«еҸ—еӨҡз§ҚжңҚеҠЎгҖӮ дәӨжҳ“жҸҗжҲҗдёҚи®әд»Җд№Ҳж—¶еҖҷйғҪжҳҜ C2C зҪ‘з«ҷзҡ„дё»иҰҒеҲ©ж¶ҰжқҘжәҗгҖӮеӣ дёә C2C зҪ‘з«ҷжҳҜдёҖдёӘдәӨжҳ“е№іеҸ°,пјҢе®ғдёәдәӨжҳ“еҸҢж–№жҸҗдҫӣжңәдјҡпјҢе°ұзӣёеҪ“дәҺзҺ°е®һз”ҹжҙ»дёӯзҡ„дәӨжҳ“жүҖпјҢеӨ§еҚ–еңә,д»ҺдәӨжҳ“дёӯ收еҸ–жҸҗжҲҗжҳҜе…¶еёӮ еңәжң¬жҖ§зҡ„дҪ“зҺ°гҖӮ дјҒдёҡе°ҶзҪ‘з«ҷдёҠжңүд»·еҖјзҡ„дҪҚзҪ®з”ЁдәҺж”ҫзҪ®еҗ„зұ»еһӢе№ҝе‘Ҡ,пјҢж №жҚ®зҪ‘з«ҷжөҒйҮҸе’ҢзҪ‘з«ҷдәәзҫӨзІҫеәҰж Үе®ҡе№ҝе‘ҠдҪҚд»·ж јпјҢ然еҗҺеҶҚйҖҡиҝҮеҗ„з§ҚеҪўејҸеҗ‘е®ўжҲ·еҮәе”®гҖӮеҰӮжһң C2C зҪ‘з«ҷе…·жңүе……и¶ізҡ„и®ҝй—®йҮҸе’Ңз”ЁжҲ·зІҳеәҰпјҢе№ҝе‘ҠдёҡеҠЎдјҡйқһеёёеӨ§гҖӮдҪҶжҳҜ C2C зҪ‘з«ҷеҮәдәҺеҜ№з”ЁжҲ·дҪ“йӘҢзҡ„иҖғиҷ‘,еқҮжІЎжңүе®Ңе…ЁејҖж”ҫжӯӨдёҡеҠЎпјҢеҸӘжңүдёӘеҲ«е№ҝе‘ҠдҪҚдёҚе®ҡжңҹејҖж”ҫгҖӮ жҗңзҙўжҺ’еҗҚз«һд»· C2C зҪ‘з«ҷе•Ҷе“Ғзҡ„дё°еҜҢжҖ§еҶіе®ҡдәҶиҙӯд№°иҖ…жҗңзҙўиЎҢдёәзҡ„йў‘з№ҒжҖ§гҖӮжҗңзҙўзҡ„еӨ§йҮҸеә”з”Ёе°ұеҶіе®ҡдәҶе•Ҷе“ҒдҝЎжҒҜеңЁжҗңзҙўз»“жһңдёӯжҺ’еҗҚзҡ„йҮҚиҰҒжҖ§гҖӮз”ұжӯӨдҫҝеј•еҮәдәҶж №жҚ®жҗңзҙўе…ій”®еӯ—з«һд»·зҡ„дёҡеҠЎ.гҖӮз”ЁжҲ·еҸҜд»Ҙдёәжҹҗе…ій”®еӯ—жҸҗеҮәиҮӘе·ұи®ӨдёәеҗҲйҖӮзҡ„д»·ж јпјҢжңҖз»Ҳз”ұеҮәд»·жңҖй«ҳиҖ…з«һеҫ—пјҢеңЁжңүж•Ҳж—¶й—ҙеҶ…иҜҘз”ЁжҲ·зҡ„е•Ҷе“ҒеҸҜиҺ·еҫ—з«һеҫ—зҡ„жҺ’дҪҚ.еҸӘжңүеҚ–家и®ӨиҜҶеҲ°з«һд»·дёә他们еёҰжқҘзҡ„жҪңеңЁж”¶зӣҠпјҢжүҚж„ҝж„ҸиҠұй’ұдҪҝз”Ё.

ж”Ҝд»ҳзҺҜиҠӮ收иҙ№ ж”Ҝд»ҳй—®йўҳдёҖеҗ‘е°ұжҳҜеҲ¶зәҰз”өеӯҗе•ҶеҠЎеҸ‘еұ•зҡ„瓶йўҲ,пјҢзӣҙеҲ°йҳҝйҮҢе·ҙе·ҙжҺЁеҮәдәҶж”Ҝд»ҳе®қжүҚеңЁдёҖе®ҡзЁӢеәҰдёҠдҝғиҝӣдәҶзҪ‘дёҠеңЁзәҝж”Ҝд»ҳдёҡеҠЎзҡ„ејҖеұ•гҖӮ买家еҸҜд»Ҙе…ҲжҠҠйў„д»ҳж¬ҫйҖҡиҝҮзҪ‘дёҠ银иЎҢжү“еҲ°ж”Ҝд»ҳе…¬еҸёзҡ„дёӘдәәдё“з”ЁиҙҰжҲ·,еҫ…收еҲ°еҚ–家еҸ‘еҮәзҡ„иҙ§зү©еҗҺпјҢеҶҚйҖҡзҹҘж”Ҝд»ҳе…¬еҸёжҠҠиҙ§ж¬ҫжү“е…ҘеҲ°еҚ–家иҙҰжҲ·пјҢиҝҷж ·д№°е®¶дёҚз”Ё жӢ…еҝғ收дёҚеҲ°иҙ§иҝҳиҰҒд»ҳж¬ҫ,пјҢеҚ–家д№ҹдёҚз”ЁжӢ…еҝғеҸ‘дәҶиҙ§иҖҢ收дёҚеҲ°ж¬ҫгҖӮиҖҢж”Ҝд»ҳе…¬еҸёе°ұжҢүжҲҗдәӨйўқзҡ„дёҖе®ҡ жҜ”дҫӢ收еҸ–жүӢз»ӯиҙ№гҖӮ B2B жҳҜжҢҮиҝӣиЎҢз”өеӯҗе•ҶеҠЎдәӨжҳ“зҡ„дҫӣйңҖеҸҢж–№йғҪжҳҜе•Ҷ家пјҲжҲ–дјҒдёҡгҖҒе…¬еҸёпјүпјҢеҘ№пјҲд»–пјү们дҪҝз”ЁдәҶдә’иҒ”зҪ‘зҡ„жҠҖжңҜжҲ–еҗ„з§Қе•ҶеҠЎзҪ‘з»ңе№іеҸ°пјҢе®ҢжҲҗе•ҶеҠЎдәӨжҳ“зҡ„иҝҮзЁӢгҖӮз”өеӯҗе•ҶеҠЎжҳҜзҺ°д»Ј B2B marketingзҡ„дёҖз§Қе…·дҪ“дё»иҰҒзҡ„иЎЁзҺ°еҪўејҸгҖӮ еҗ«жңүдёүиҰҒзҙ пјҡ в’Ҳд№°еҚ–пјҡB2B зҪ‘з«ҷжҲ–移еҠЁе№іеҸ°дёәж¶Ҳиҙ№иҖ…жҸҗдҫӣиҙЁдјҳд»·е»үзҡ„е•Ҷе“ҒпјҢеҗёеј•ж¶Ҳиҙ№иҖ…иҙӯд№°зҡ„еҗҢж—¶дҝғдҪҝжӣҙеӨҡе•Ҷ家зҡ„е…Ҙй©»гҖӮ в’үеҗҲдҪңпјҡдёҺзү©жөҒе…¬еҸёе»әз«ӢеҗҲдҪңе…ізі»пјҢдёәж¶Ҳиҙ№иҖ…зҡ„иҙӯд№°иЎҢдёәжҸҗдҫӣжңҖз»ҲдҝқйҡңпјҢиҝҷжҳҜ B2B е№іеҸ°зЎ¬жҖ§жқЎд»¶д№ӢдёҖгҖӮ в’ҠжңҚеҠЎпјҡзү©жөҒдё»иҰҒжҳҜдёәж¶Ҳиҙ№иҖ…жҸҗдҫӣиҙӯд№°жңҚеҠЎпјҢд»ҺиҖҢе®һзҺ°еҶҚдёҖж¬Ўзҡ„дәӨжҳ“гҖӮ еҸӮиҖғиө„ж–ҷпјҡ зҷҫеәҰзҷҫ科 ctoc зҷҫеәҰзҷҫ科 B2C зҷҫеәҰзҷҫ科 B2B ж„ҸжҖқеҲҶеҲ«дёәпјҡ B to Bе…Ёз§°(Business to Business)еёёз”Ёз”өеӯҗе•ҶеҠЎжЁЎејҸдёӯзҡ„дёҖз§ҚпјҢе…¶дёӯB=businessпјҲж„ҸжҢҮдјҒдёҡпјүпјҢB to BеҚідёәдјҒдёҡдёҺдјҒдёҡд№Ӣй—ҙзҡ„е•ҶеҠЎжЁЎејҸпјҢд»ҺдјҒдёҡеҲ°дјҒдёҡпјҢд№°еҚ–еҸҢж–№йғҪдёәдјҒдёҡгҖӮ B to CеҚіB2C(business to customer)гҖӮB2Cзҡ„BжҳҜBusinessпјҢж„ҸжҖқжҳҜдјҒдёҡпјҢCжҳҜCustomerпјҢж„ҸжҖқжҳҜж¶Ҳиҙ№иҖ…пјҢжҳҜз”өеӯҗе•ҶеҠЎжҢүдәӨжҳ“еҜ№иұЎеҲҶзұ»дёӯзҡ„дёҖз§ҚпјҢеҚіиЎЁзӨәдјҒдёҡеҜ№ж¶Ҳиҙ№иҖ…зҡ„з”өеӯҗе•ҶеҠЎеҪўејҸгҖӮ CtoCжҳҜз”өеӯҗе•ҶеҠЎжЁЎејҸдёӯзҡ„дёҖз§ҚгҖӮе…Ёз§°жҳҜCustomer to CustomerпјҢз”ұдәҺ2зҡ„иӢұж–ҮtwoдёҺtoеҗҢйҹіпјҢеӣ жӯӨеҸҲз§°C2CгҖӮе°ұжҳҜж¶Ҳиҙ№иҖ…дә’зӣёд№Ӣй—ҙиҝӣиЎҢй”Җе”®д№°еҚ–зҡ„ж„ҸжҖқпјҢе…ёеһӢзҡ„д»ЈиЎЁжҳҜebayе’Ңж·ҳе®қгҖӮ жү©еұ•иө„ж–ҷпјҡ з”өеӯҗе•ҶеҠЎжҳҜд»ҘдҝЎжҒҜзҪ‘з»ңжҠҖжңҜдёәжүӢж®өпјҢд»Ҙе•Ҷе“ҒдәӨжҚўдёәдёӯеҝғзҡ„е•ҶеҠЎжҙ»еҠЁпјӣд№ҹеҸҜзҗҶи§ЈдёәеңЁдә’иҒ”зҪ‘пјҲInternetпјүгҖҒдјҒдёҡеҶ…йғЁзҪ‘пјҲIntranetпјүе’ҢеўһеҖјзҪ‘пјҲVANпјҢValue Added NetworkпјүдёҠд»Ҙз”өеӯҗдәӨжҳ“ж–№ејҸиҝӣиЎҢдәӨжҳ“жҙ»еҠЁе’Ңзӣёе…іжңҚеҠЎзҡ„жҙ»еҠЁпјҢжҳҜдј з»ҹе•Ҷдёҡжҙ»еҠЁеҗ„зҺҜиҠӮзҡ„з”өеӯҗеҢ–гҖҒзҪ‘з»ңеҢ–гҖҒдҝЎжҒҜеҢ–гҖӮ з”өеӯҗе•ҶеҠЎйҖҡеёёжҳҜжҢҮеңЁе…Ёзҗғеҗ„ең°е№ҝжіӣзҡ„е•Ҷдёҡиҙёжҳ“жҙ»еҠЁдёӯпјҢеңЁеӣ зү№зҪ‘ејҖж”ҫзҡ„зҪ‘з»ңзҺҜеўғдёӢпјҢеҹәдәҺжөҸи§ҲеҷЁ/жңҚеҠЎеҷЁеә”з”Ёж–№ејҸпјҢд№°еҚ–еҸҢж–№дёҚи°Ӣйқўең°иҝӣиЎҢеҗ„з§Қе•Ҷиҙёжҙ»еҠЁпјҢе®һзҺ°ж¶Ҳиҙ№иҖ…зҡ„зҪ‘дёҠиҙӯзү©гҖҒе•ҶжҲ·д№Ӣй—ҙзҡ„зҪ‘дёҠдәӨжҳ“е’ҢеңЁзәҝз”өеӯҗж”Ҝд»ҳд»ҘеҸҠеҗ„з§Қе•ҶеҠЎжҙ»еҠЁгҖҒдәӨжҳ“жҙ»еҠЁгҖҒйҮ‘иһҚжҙ»еҠЁе’Ңзӣёе…ізҡ„з»јеҗҲжңҚеҠЎжҙ»еҠЁзҡ„дёҖз§Қж–°еһӢзҡ„е•ҶдёҡиҝҗиҗҘжЁЎејҸгҖӮ еҗ„еӣҪж”ҝеәңгҖҒеӯҰиҖ…гҖҒдјҒдёҡз•ҢдәәеЈ«ж №жҚ®иҮӘе·ұжүҖеӨ„зҡ„ең°дҪҚе’ҢеҜ№з”өеӯҗе•ҶеҠЎеҸӮдёҺзҡ„и§’еәҰе’ҢзЁӢеәҰзҡ„дёҚеҗҢпјҢз»ҷеҮәдәҶи®ёеӨҡдёҚеҗҢзҡ„е®ҡд№үгҖӮз”өеӯҗе•ҶеҠЎеҲҶдёәпјҡABCгҖҒB2BгҖҒB2CгҖҒC2CгҖҒB2MгҖҒM2CгҖҒB2AпјҲеҚіB2GпјүгҖҒC2AпјҲеҚіC2GпјүгҖҒO2O зӯүгҖӮ еҗҢж—¶зҪ‘з»ңиҗҘй”Җд№ҹжҳҜз”өеӯҗе•ҶеҠЎзҡ„дёҖз§Қдә§зү©пјҢиҖҢдё”еҜ№дәҺзҪ‘з»ңиҗҘй”ҖжқҘиҜҙпјҢеңЁеҒҡд№ӢеүҚиҰҒе…ҲеҒҡеҘҪзҪ‘з»ңиҗҘй”Җж–№жЎҲпјҢйӮЈж ·жүҚжңүдҫҝдәҺи®ЎеҲ’зҡ„е®һж–ҪгҖӮ еҸӮиҖғиө„ж–ҷпјҡ з”өеӯҗе•ҶеҠЎ-зҷҫеәҰзҷҫ科 B to B-зҷҫеәҰзҷҫ科 B to C-зҷҫеәҰзҷҫ科 C to C-зҷҫеәҰзҷҫ科 е…¶д»–зұ»дјјй—®йўҳ 2022-11-02 B to B,B to C,C to CеҲҶеҲ«жҳҜд»Җд№Ҳ? 2021-10-08 to b to cжҳҜд»Җд№Ҳж„ҸжҖқпјҹ 2021-03-25 to b to cжҳҜд»Җд№Ҳж„ҸжҖқпјҹ 19 2022-10-28 b to b,b to c,c to cеҗ„жҳҜд»Җд№Ҳж„ҸжҖқпјҹ 1 2021-04-20 to c to bд»Җд№Ҳж„ҸжҖқпјҹ 6 2023-12-26 to bе’Ңto cд»ЈиЎЁд»Җд№Ҳ 3 2021-09-28 to c to bд»Җд№Ҳж„ҸжҖқпјҹ 2022-10-15 b to b,b to c,c to cжҳҜд»Җд№Ҳж„ҸжҖқе•Ҡпјҹ 2 дёәдҪ жҺЁиҚҗпјҡ дёӘдәәгҖҒдјҒдёҡзұ» дҫөжқғжҠ•иҜү иҝқжі•жңүе®ідҝЎжҒҜ,иҜ·еңЁдёӢж–№йҖүжӢ©еҗҺжҸҗдәӨ ж¶үе«Ңиҝқжі•зҠҜзҪӘ ж—¶ж”ҝдҝЎжҒҜдёҚе®һ жҲ‘们дјҡйҖҡиҝҮж¶ҲжҒҜгҖҒйӮ®з®ұзӯүж–№ејҸе°Ҫеҝ«е°ҶдёҫжҠҘз»“жһңйҖҡзҹҘжӮЁгҖӮ жҲ‘зҡ„иҙўеҜҢеҖј дёӢиҪҪзҷҫеәҰзҹҘйҒ“APP еңЁAPPз«Ҝ-д»»еҠЎдёӯеҝғжҸҗзҺ° 10д»»еҠЎ з•Ҙз•Ҙз•Ҙз•ҘвҖҰ з•Ҙз•Ҙз•Ҙз•ҘвҖҰ 50д»»еҠЎ з•Ҙз•Ҙз•Ҙз•ҘвҖҰ з•Ҙз•Ҙз•Ҙз•ҘвҖҰ 100д»»еҠЎ з•Ҙз•Ҙз•Ҙз•ҘвҖҰ з•Ҙз•Ҙз•Ҙз•ҘвҖҰ 200д»»еҠЎ з•Ҙз•Ҙз•Ҙз•ҘвҖҰ з•Ҙз•Ҙз•Ҙз•ҘвҖҰ ж–°жүӢеё®еҠ© еҰӮдҪ•зӯ”йўҳ иҺ·еҸ–йҮҮзәі дҪҝз”ЁиҙўеҜҢеҖј дҪҝз”ЁиҙўеҜҢеҖј зҺ©жі•д»Ӣз»Қ зҹҘйҒ“е•ҶеҹҺ еҗҲдјҷдәәи®ӨиҜҒ еҗҲдјҷдәәи®ӨиҜҒ жӮЁзҡ„иҙҰеҸ·зҠ¶жҖҒжӯЈеёё ж„ҹи°ўжӮЁеҜ№жҲ‘们зҡ„ж”ҜжҢҒ жҠ•иҜүе»әи®® ж„Ҹи§ҒеҸҚйҰҲ иҙҰеҸ·з”іиҜү йқһжі•дҝЎжҒҜдёҫжҠҘ жӮЁзҡ„иҙҰеҸ·зҠ¶жҖҒжӯЈеёё ж„ҹи°ўжӮЁеҜ№жҲ‘们зҡ„ж”ҜжҢҒ йқһжі•дҝЎжҒҜдёҫжҠҘ дә¬ICPиҜҒ030173еҸ·-1 дә¬зҪ‘ж–ҮгҖҗ2023гҖ‘1034-029еҸ· ©2026Baidu дҪҝз”ЁзҷҫеәҰеүҚеҝ…иҜ» | зҹҘйҒ“еҚҸи®® | дјҒдёҡжҺЁе№ҝ