Instagram Highlights: How to Create, Customize, and Use Them Effectively
发布时间:2026-09-16 | 浏览:1
What attracts your attention the most when visiting someone’s profile on Instagram? Many people said that Instagram highlights are the first thing they pay attention to!
How surprising is that? It is usually supposed to be the bio or profile picture, but for many users, it’s not, which shows the power of having eye-catching highlights on Instagram.
I think that creating customized highlights on Instagram is like talent and is not something that all users can do because it needs creativity, artistic spirit, and consistency!
If you have the mentioned characteristics, yet you want to improve your abilities in creating and customizing Instagram highlights, you are in the best place because here, you will discover new secrets about highlights on Instagram that will grow your account and enhance visibility on the platform.
What Are Instagram Highlights?
Let’s see what Instagram highlights are! This amazing feature is one of the most popular tools on Instagram that allows users to show off their best products and services while attracting more attention.
Instagram highlights are collections of active or archive stories that are now shown on your profile in the shape of small circles under the bio section.
They help users and businesses to show their products and services, share more details, build trust, categorize stories, and engage with their old and new followers.
In simple words, they are the stories you shared on your profile, but you decided to keep them instead of letting them go after 24 hours!
Note that you can add up to 100 items to each highlight.
How to Create Instagram Highlights?
You can create Instagram highlights in two effective ways; let’s explain each.
Create Instagram highlights from active stories:
Step 1- Open Instagram and go to your active stories.
Step 2- Select the story you want to highlight.
Step 3- Tap on the “Highlight” icon in the bottom right corner.
Step 4- Choose the existing highlight to which you want to add the story.
Note that if you want to create a new highlight, you should select “New”> Add a name> Tap “Add”> and choose a cover.
Create Instagram highlights from archive stories:
Step 1- Open Instagram and go to the archive stories section.
Step 2- Select the story you want to highlight.
Step 3- Tap “Highlight.”
Step 4- Choose an existing highlight or create a new one.
How to archive an Instagram story: Go to your active stories> Tap the three-dots icon> Choose Archive from the menu.
How to access archive stories: Open Instagram> Go to your profile> Tap on the three horizontal line icon> Archive> Stories archive.
How to Edit Highlights on Instagram?
Let’s see how to edit your highlights to make your account look more professional.
Adding or changing highlights’ cover:
Step 1- Open Instagram and go to your profile.
Step 2- Choose the desired highlight.
Step 3- Tap and hold the selected highlight and choose “Edit highlight” from the menu.
Step 4- Select “Edit cover.”
Step 5- Choose the desired cover from your gallery and tap “Done” to finish the process.
Changing the name of highlights:
Follow the steps mentioned in the previous section until step 3> Tap on the current name to change it to a new one.
Changing the order of highlights:
There are no specific ways to change the order of your highlights unless you add new items to one of them, and they will appear in the top 5 highlights.
However, there is a little secret that helps you change highlight orders without adding new stories to them.
If you want one of your old highlights to appear among the first ones without adding new stories, just add one of your current ones to that highlight and quickly delete it.
This will bring the old highlight among the top 5 without adding new content to it!
Tips to Design Covers for Instagram Highlights?
Highlight covers are as important as the content you highlight, and it’s essential to use professional and unique images as highlight covers. Let’s find out how to design proper covers and what to keep in mind to get the best results.
Use professional editing tools, such as Canva and Picsart to access various color pallets and personalized fonts.
Search for “Instagram highlight covers” on Pinterest.
Use prepared templates.
Use free Instagram highlight creator tools.
Edit highlight covers using Instagram story features .
Add your logo as a cover.
Paying attention to such little details helps you create customized covers for your IG highlights and enhance your profile appearance.
How to Delete a Highlight or Remove Content?
To effectively use Instagram’s highlight feature, you should keep your highlights updated, which requires adding, deleting, or removing items from them.
How to delete a highlight:
Step 1- Go to your Instagram profile.
Step 2- Tap and hold the highlight you want to delete completely.
Step 3- Choose “Delete highlight” from the menu.
How to remove an item from a highlight:
Step 1- Go to your Instagram profile.
Step 2- Choose the desired highlight.
Step 3- Tap the three-dots icon.
Step 4- Select “Remove from highlight” to finish the process.
How to Send Highlights?
You can send your highlights to your friends and followers on Instagram, which helps you to share a complete list of top products or important information in a few seconds.
Step 1- Open Instagram and choose the highlight you want to share.
Step 2- Tap “Send highlight” from the menu.
Step 3- Select the account you want to send the highlight and tap the share button.
Now, the receiver will get the whole highlight.
Why Are Instagram Highlights Important?
Instagram highlights are important for various reasons, and I gathered some of the most common reasons that will convince you to use them effectively.
Increase engagement
Users are always looking for new ways to increase their account engagement and attract a larger audience, and using Instagram highlights is a great opportunity to reach this goal.
When you share more personal details, FAQs, or BTS content in highlights, they will keep your audience engaged with your account.
Instagram highlights allow you to tell ongoing stories without worrying they will disappear after 24 hours! It’s perfect to tell stories about your adventures, challenges, project progress, and more.
Showing key information
You can use this feature to share key information, such as location and website address, with your followers, and they can find what they need faster. Note that most people usually check the first top 5 highlights on your profile, so it’s better to keep them well-organized.
When you share professional highlights and include essential information to help your followers have a better experience visiting your profile, your account will gain more credit and value.
Drive traffic and sales
One of the best ways to use IG highlights is to showcase your best products and services so that new followers or profile visitors can quickly access them and purchase from you.
Professional look
If you create a set of attractive and relevant highlights with cohesive cover images and unique fonts and styles, your account will look more professional and enhance its aesthetic.
Well-organized content
Highlights help you to put your products, content, and services into specific categories, which make it easier for your followers and viewers to find what they are looking for.
Tips For Customizing Instagram Highlights Like a Pro
If you want to use Instagram highlights to enhance your visibility on the platform, you should know how to customize them to get the desired outcome. Check out these tips before creating your highlights!
Choose proper covers
I can’t tell you how important highlight covers are and how essential it is to choose them wisely. Be creative and use any tools that help you choose proper and relevant cover images for your highlights.
It is essential to use relevant covers that match the title of the highlight. For example, if the title is FAQs, you must select an image matching this topic.
Select appropriate names
Never leave a highlight without a proper name! If you don’t add a name to your highlight, Instagram will name it “Highlight,” which makes it difficult for your followers and viewers to realize what each highlight is about.
If you don’t have enough time to search or design highlight covers, you can look for pictures with related icons on Pinterest or other sources and use them as the cover image.
Creativity and uniqueness are all you need to make your account stand out among your competitors, increase engagement, and boost visibility across the platform.
Therefore, don’t copy others when designing your highlights. Be creative and make something that represents your brand and products so that whenever your followers and customers see that icon, they recall your profile.
Use readable fonts
One way to create personalized highlights is to use specific fonts that belong to your products and brand; however, you should select a font that is readable to everyone; otherwise, it may lead to misunderstanding and confusion among your followers.
Keep them updated
Always update your highlights. What’s the point of having highlights if they represent old information? To keep them updated, add new items and remove or delete old content.
For example, if you launch a new product, add it to the relevant highlight, remove the old information, and replace it with new and fresh content.
Use branded colors
If you have a special color for your feed, package, logo, and products, include it in your highlights. It can be a similar emoji, background, or font color.
How to Use Instagram Highlights Effectively
Let’s see what you need to know to effectively use Instagram highlights.
Highlight what matters the most
Having too many highlights is not a good idea and will lead to confusion and create a messy look for your profile. To avoid this, it is better to mainly highlight topics and content that matter the most, such as FAQs, tips, tutorials, etc.
Share customer reviews
If your followers or customers share a story about reviewing your products, value this opportunity and create a highlight for such content (especially UGC). Doing so will build more trust among followers and viewers and encourage customers to buy again from you!
Show off your products and services
Use this feature to showcase your top and latest products or services. This will make your followers and viewers come back for your stories, which will also increase engagement and encourage more people to interact with your account.
If you have a store, highlight the address and location. If you don’t have a physical address, share your website address or contact information.
Promote events and launches
Having an event anytime soon? Or are you looking for a way to announce your new collection? Well, this is your biggest chance to let more people (except your followers) learn about your event or new launch.
Most celebrities, brands, and influencers use Instagram highlights to promote their upcoming event or launches to keep their audience updated.
Show limited edition products
This is one of the highlights that attracts more attention and encourages people to visit and interact with them. Most people like to have limited edition products because it makes them feel they belong to a specific community.
Therefore, if you have a collection of limited-edition items, create a highlight and show off the products; it will also bring more traffic and sales.
Highlight UGC content
Always add UGC content to your story so you can highlight it and enjoy its various benefits, like more trust, solid relationships with your followers, appreciation of your customer’s support, increased engagement, attracting target audience, and more.
Convert highlights to Reel
Did you know that Instagram suggests creating Reels out of your highlights? It’s a great option to share important highlights as Reels to reach more audiences and attract more attention.
How to convert highlights to Reels: Open Instagram and go to your profile> Select and hold the desired highlight> Tap “Convert to reel” from the menu> Adjust necessary edits> Next> Next> Share.
What Information Should be Highlighted on Instagram?
Now that you are completely familiar with this amazing feature of Instagram, it’s time to learn what content you should highlight on your profile to attract attention and benefit your account.
About me: Create a highlight that shares personal information about you, including your name, age, education, and anything that satisfies your followers’ curiosity. It is better to use cute pictures of yours to create a sense of trust and friendly relationships. You can name this highlight as ‘About Me,’ ‘Me,’ ‘Your Name,’ ‘Know Me,’ etc.
Address and location: This is essential if you have a business account and a store. People trust you more if they know they can find you easily. Therefore, create a highlight and share your exact address and location.
Contact information: Make sure one of your top 5 highlights includes contact information to help followers and profile visitors contact you easily. It can be an email address, phone number, WhatsApp link, etc.
BTS (Behind The Scene): Never underestimate the power of sharing what’s going on behind the camera because most people like such content and watch it til the end! Add a highlight that shows funny or serious situations of what’s happening when you create content, pack an order, or anything you think is amusing.
Tips: If your products or services need a specific way of use, it is suggested that you create a highlight that includes videos and a step-by-step guide that helps users better use your services.
FAQs: Creating a highlight of frequently asked questions from your followers and customers helps new followers and profile visitors get answers to their questions quickly; it also saves you more time and energy.
Team: Add a highlight exclusively to introduce your team members to your audience. This will make your team members feel valued and appreciated, and your followers trust you because if you respect your team, you will respect their presence and support.
Customer’s messages: Always remember to have a selective highlight of satisfied customers who are happy with your products or services. Take a screenshot of each customer’s message and add it to your highlights to encourage others to buy from you and create a sense of trust.
How does it feel to be an Instagram highlight expert? Because you are now!
You know how to customize your IG highlights and how to use them effectively to encourage more people to engage with your account and come back for your stories.
Start using this handy feature to see how your followers and profile visitors interact with your content and become potential customers.
Never underestimate the power of having organized highlights with proper and eye-catching titles and cover images!
I hope you enjoy reading this article and that it helps you create more aesthetic highlights to boost visibility on the platform!
How do you make good highlights on Instagram?
The best way is to use different elements, such as exclusive font or color to create personalized highlights.
How many highlights should I add to my profile?
There are no limits to sharing highlights; however, it is better to highlight key information among the top five highlights.
How to make your Instagram highlights aesthetic?
Use professional tools, free templates, and Pinterest ideas to design aesthetic highlight covers for your IG account.
How to organize IG highlights?
You can have well-organized highlights by keeping them updated by adding fresh content and removing or deleting old ones.
How to optimize highlights on Instagram?
Create attractive covers, add new content, choose proper names, add important information, keep them updated, and categorize them correctly.
How to personalize Instagram highlights?
Use your brand’s logo, specific colors, pictures, or fonts, and be creative and execute your ideas before they get stolen!
How do I choose what to highlight?
Check your competitor’s highlights and make sure you have the same content. Also, never forget to stay unique by adding new titles to your highlights.
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