“Shifting from brick-and-mortar to e-commerce. We reached new customers on Amazon and grew 300% over 5 years.” Over 50% of sellers generate their first sale within one week of starting to sell¹ Sell your brand on Amazon Providing purchasing opportunities for many customers Increase awareness without compromising your brand style Use ads to increase awareness and sales as little as 2 weeks shipping fees partially waived for 120 days The Sheep-Free Pillow Up to ¥7,875,000 in returns if you get started now Recommendations for you Whether you’re new to Amazon or have been selling for years, answer three questions and we’ll suggest the right resources for your business. Start Selling Today Put your products in front of the millions of customers that search Amazon every day. Frequently Asked Questions (FAQ) How to sell on Amazon.co.jp Ability to attract customers: The number of monthly users in Japan has exceeded 60 million people1, so you’ll be able to reach many users. Sales promotion support: Use Amazon’s tools for processing payments, managing reviews, running promotions, etc. Also, we’re offering an Incentive program to promote sales for Professional sellers who’ve started selling on Amazon. A simple listing process : Getting started is as simple as creating a seller account and adding products one product at a time. If you already have what you want to sell, you can start selling it in as little as 10 days. • Access to a delivery agency: You can use FBA (Fulfillment by Amazon) services and let us handle shipping, customer service, and returns. It will significantly reduce the amount of in-house effort needed, making it easier to expand your business. Community: You can learn how to successfully sell online for free at Seller University . You can also ask questions and view other sellers' posts on Seller Discussion Forums , which is an online forum for Amazon sellers. These resources are valuable sources of information for online sales support and troubleshooting on Amazon. Brand building/protection: With Amazon Brand Registry, you can use building programs such as store pages and Vine , which gathers reviews, and improve brand awareness. Amazon is also focusing on protecting brands so that brand owners can sell with peace of mind. Through continuous monitoring and prevention measures, over 99%2 of malicious listings are stopped before brand owners discover and report them. Selling plan costs / Professional selling plan: There is a fixed cost of 4,900 yen (excluding tax) per month, with no selling fees for each product. This plan is mainly for sellers who want to increase sales. •Individual selling plan: A selling fee of 100 yen (excluding tax) per item This plan is mainly for sellers who sell used items or list fewer than 49 items per month. Referral fee Amazon charges a referral fee for each product sold. The amount depends on the product category, but the fee is generally around 5% to 15% of total sales.

FBA (Fulfillment by Amazon) Reduce your burden by letting Amazon handle everything from storage and order processing to shipping and customer service for returns. Sales can continue even when you take long vacations, such as the year-end and New Year holidays, or if you’re suddenly feeling unwell. You can offer free expedited and free same-day shipping benefits to Amazon Prime members (paid members), including the fast shipping option. Qualified listings are displayed with the Prime logo. Improve your chance of winning the featured offer spot on product detail pages With a small initial investment, you can start using the service with just one item, and there’s no contract period, so you can use it as much as you need, whenever you need it. Storage fees When you store products in Amazon's warehouses, an amount based on the size and weight of each individual product is charged monthly. Example: T-shirt FBA storage fee 0.2 yen per day Shipping charges The cost from when Amazon accepts the order until the item is shipped. It varies depending on the size and weight of the product, and starts from 222 yen per time. *Fee per time includes picking and packing your orders, shipping and handling, customer service, and product returns. Example: T-shirt FBA shipping fee 318 yen Selling Guidebook Provides information that’s useful when you start to sell, such as the characteristics of selling on Amazon, what is required for selling, procedures, selling fees, and success stories. Request materials Seller University This is a free training program where you can learn how to sell on Amazon. Some content, such as “How selling on Amazon works,” can be used even before you create an account. Events and webinars hosted by Amazon We hold free webinars on various topics, ranging from account creation to sales and delivery methods Support materials We offer various support materials, which range from an overview of internet sales to sales methods by category, such as “About Online Selling Businesses” and “What is D2C?” Amazon Seller Forums A community where Amazon sellers can exchange questions and information with each other. You can check and discuss past cases. New Seller Incentives (for Professional sellers only) We’re offering an Incentive program to promote sales for Professional sellers who’ve started selling on Amazon. By taking advantage of the benefits, you can try out various sales promotion programs at a reasonable price. Amazon Seller Central Technical Support (for Professional sellers only) For issues that cannot be resolved on the Seller Central Help page, you can contact Selling Partner Support. If you contact Technical Support, you can reach us by phone, email, or chat. *Responses to Individual sellers are limited to e-mails. Amazon FBA (fulfillment) delivery agency support (for Professional sellers only) For sellers using FBA, we’ll provide support including •Order management support: confirming order status, making shipping arrangements, contacting customers about delivery status after shipment is complete • Customer support: accepting returns and exchanges, responding to customer inquiries on behalf of others. Seller University Seller University is a free training series created to help you learn how to sell on Amazon. You can learn how to create product listings with information such as the listing method faster, master the key tools and applications, understand product rules and restrictions, and take advantage of FBA, advertising, promotions, and more. Data analysis tool (for Professional sellers only) We provide analysis reports on sales data, including sales, visits, and reviews on Amazon Seller Central. Additionally, we’re offering promotions to some sellers to help increase sales. Amazon Seller Forums A community where Amazon sellers can exchange questions and information with each other. You can check and discuss past cases. Get 7,500 JPY credit for Coupon fees Get a 7,500 JPY credit for using Sponsored Product ads Take 15,000 JPY off inbound FBA shipping using the Amazon Partnered Carrier program When you enroll in Amazon Brand Registry, you’ll get 10% back on your first 7.5 million JPY in branded sales, then 5% back until sales reach 150 million yen Select your preferred language