Earn the highest CPM for every impression. By calling all participating networks simultaneously, your ad sources can bid on each impression in real time, ensuring you always get the highest-paying advertiser. App bidding benefits Maximize revenue Boost total earnings through real-time bidding with access to the largest ad sources. Maximize revenue Boost total earnings through real-time bidding with access to the largest ad sources. Simplify mediation Save time adjusting complex waterfall setups so you can prioritize developer resources. Simplify mediation Save time adjusting complex waterfall setups so you can prioritize developer resources. Long-term sustainability Leverage a safe ecosystem that establishes trust and supports user retention. Long-term sustainability Leverage a safe ecosystem that establishes trust and supports user retention. Earn more revenue and boost your business

Work with exceptional app bidding partners App update required No app update required Support AdMob guide Get started with AdMob and learn how you can earn more money from your apps. Get started with AdMob and learn how you can earn more money from your apps. Support Bidding overview AdMob Bidding: Improve app monetization through a real-time auction. Bidding overview AdMob Bidding: Improve app monetization through a real-time auction. Resources Success stories Explore resources to boost app performance and take your app to the next level. Success stories Explore resources to boost app performance and take your app to the next level. Whether you’re new to AdMob or an existing user, getting started is easy. Some features are in beta and are not yet available to all publishers.