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Smart Alerts: Get notified about major news as it happens. Update your preferences in Account Settings Whether it’s a strawberry ice-cream cake or mango mousse bars, Ash Baber loves desserts. The 25-year-old British baking and lifestyle creator shares his passion for pies, cakes, pastries, and so many more mouth-watering delights to millions across TikTok, Instagram, and Pinterest. Crowned 2026 Content Creator of the Year at Fortnum & Mason’s Food & Drink Awards, Baber’s recipe for success lies in satisfying his audience’s sweet tooth with recipes frequently inspired by South Asian flavors in videos that always include a dash of humor. The opposite of super polished and precious baking content, Baber’s rushed, comedic voiceovers make baking sweets feel like a chaotic adventure. Powered by Whalar Group