From budget-friendly finds and Amazon exclusives to trending collectibles, sensory toys, and screen-free favorites, the annual list for 2026 spotlights 100+ expert-curated toys to make holiday gifting easier. Written by Amazon Staff Amazon's 2026 Top 100+ Toys list features trending toys across categories, from budget-friendly picks and screen-free products to collectibles, sensory toys, entertainment and character favorites, and Amazon exclusives. The list is organized into shoppable themes, making it easy to find the right toy for every age and interest on your holiday list. This year's list features toys from popular franchises like Marvel, PAW Patrol, and Pokémon, along with Amazon exclusives from FAO Schwarz (a new brand on Amazon), American Girl, and special editions of popular toys like the Little Tikes Cozy Coupe car. Everything that comes with your Prime membership Check out the incredible benefits and offers you get with Prime. 15 Under $15: Big fun, great value Exclusives: Toys only on Amazon Trading Card Games, Collectibles & Minis: The thrill of the next find Characters & Fandoms: Favorite worlds come to life Sensory Obsessed: Hands-on fun for curious kids

Makers & Builders: Big ideas, big creativity Time to Unplug: Imagination takes center stage Bring Play to Life: See the magic in action How to create and share Amazon Wish Lists Amazon Wish Lists are an easy way to simplify things. Here’s everything you need to know about making one. Find the perfect toy for every age, stage, and passion Trending news and stories Investing more than $230 million in higher pay and expanded benefits for Whole Foods Market team members Millions of students can now get access to a free year of Kiro from AWS Cybersecurity expert Kevin Mandia joins Amazon's Board of Directors Amazon and Wiwynn announce expansion of advanced manufacturing facility in Texas, creating nearly 1,000 jobs and boosting the US supply chain