Games Emblem, Slogan & Core Graphics The smooth curves describe the liveliness of sports. The center line colored by purple, gold and green inspires the image that people get together as one and go forward to the future by heading to a bright red sun, the symbol of the OCA. The purple is used as an image of iris which is the prefectural flower of Aichi. The gold describes the Kinshachi, the golden tiger-fish roof ornaments and the symbol of the Nagoya Castle. And the green inspires the high environmental consciousness among people of Aichi-Nagoya fostered through the EXPO Aichi 2005, the COP10 and the UNESCO World Conference on ESD. The emblem contains the initial letters of Asia, Aichi and Nagoya, You could see “A” described by the purple curve and the center line and “N” designed by the purple and the gold. Emblem Creator Hiroshi Miyashita Associate Professor of Department of Design, Faculty of Architecture and Design, Aichi Sangyo University. We believe that the emblem will decorate the host cities and will be loved by many people of all ages and from all walks of life. The organizers claim that sports has a power to bring people together beyond the barriers of language, culture and nationality. the ha They hope that Aichi-Nagoya 2026 Asian Games will be the opportunity for every people in Asia to be able to imagine their own ‘ONE ASIA’ with the power of sports so that the ties among the people in Asia will be strengthen and they can forward to the bright future. Slogan Creator Waka Sakamoto Copywriter/Representative of Cotori LLC Major works include “Ikuze, Tohoku” (East Japan Railway Company) and “Karada ni, Peace. Calpis” (CALPIS Co., Ltd.). Sakamoto also originated the name of electronic money card “WAON” (AEON Co. Ltd.), and has experience creating catchphrases, slogans, and product names for numerous other companies. As products and services rapidly become more diverse, there is a need for all of us to “naturally come together as one.” Through the unique power of sports, each of us can envision what “One Asia” might look like. My hope is that this broader concept will continue to develop, free from issues of language or race.

The Core Graphics is the visual that symbolizes the 20th Asian Games Aichi-Nagoya 2026 and serves as the unique base design used for applications such as the decoration of cityscapes, competition venues, and so on. “JONETSU” is derived from the Japanese word, which means “passion.” The red of the burning passion that athletes put into sports. It is also a symbolic color of Japan, evoking the image of Japanese flag, Hinomaru. KAKITSUBATA PURPLE “KAKITSUBATA” is the Japanese name for the iris(Iris laevigata). It is said that a Heian period poet, “Ariwara no Narihira,” composed his poem inspired by Yatsuhashi Kakitsubata in Chiryu City, Aichi Prefecture. The purple color of Kakitsubata, the prefectural flower of Aichi, has been popular for 70 years. “SHINRIN” is derived from the Japanese word, which means “forest.” Okumikawa has one of the best forest resources in Japan, with 90% of its land covered by forests. It is the green of the forests that spread across Okumikawa, which has brought rich blessings and produced various traditional and culinary cultures. “KINSHACHI” is the symbol of Nagoya Castle, adorning the roof of its main keep. The gold of Shachihoko that decorates the castle tower of Nagoya Castle gorgeously and luxuriously, which has been loved by local citizens as a symbol of Aichi-Nagoya since long ago. “DENTO” is derived from the Japanese word, which means “tradition.” Aichi is a sacred land that has produced many warlords and has long been a place where manufacturing has developed. The ocher color is a traditional Japanese color that evokes history, culture, and traditions, as numerous traditional cultures have been passed down through the generations. Aichi and Nagoya offer a wide variety of attractions, including their history and culture, manufacturing industries ranging from traditional to cutting-edge industries, rich natural beauty throughout the four seasons, and a unique food culture. The Core Graphics incorporate both the diverse attractions of the region and imagery inspired by sports, creating Core Graphics that are unique to the Games. They embody the desire to welcome people from around the world and cheer on the athletes, while also fostering a sense of attachment to and pride in the host cities. Core Graphics Creator Akio Ogawa Art Director and Graphic Designer / Representative of TMC Co., Ltd. His major works include logo designs for Chubu Centrair International Airport, the Tenth Meeting of the Conference of the Parties to the Convention on Core Graphics Biological Diversity (COP10), the UNESCO World Conference on ESD, and Aichi Sky Expo. He also served as Art Director for the 2023 “Aichi Ieyasu Sengoku Emaki” Campaign.