HubSpot vs Brevo 2026 Comparison
发布时间:2026-09-19 | 浏览:1
Don’t like HubSpot’s pricing? With Brevo you don’t overpay for the tools you need.
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HubSpot vs Brevo pricing: Don't pay more to grow
HubSpot boasts a free plan, but it comes with many limitations and trimmed-down versions of the features. It includes only 2,000 email sends a month and stores up to 1 million non-marketing contacts. However, to be able to do anything with them, you need to pay for HubSpot Marketing Hub, starting at $15 for 5,000 emails sent and 1 seat. You’ll have to pay $50 on top for every batch of 1,000 contacts .
In comparison, Brevo’s free plan gives you generous contact storage and up to 9,000 emails a month. On the Starter Plan, you'll pay $17 for 10,000 emails sent.
Brevo’s pricing is based on the number of emails sent and is designed for scalability. Store up to 100,000 contacts for free and grow your business. Choose a package that meets your emailing needs without worrying about the price increasing as you grow your subscriber list.
Paid plans: Brevo gives you better value for money
If you’re looking to use marketing automation workflows, A/B testing , or dynamic content for personalized emails, with HubSpot Marketing Hub you’ll need the Professional package. This costs a hefty $890/month for 2,000 contacts along with a $3,000 onboarding fee.
For every 5,000 contacts on top, you’ll have to pay $250/month extra. HubSpot also offers various paid add-ons to their Professional package if you want to increase certain limits.
Brevo’s Standard Plan costs only $69/month for 20,000 emails. The plan includes advanced marketing automation features and multichannel options including social media marketing, giving you better value for money. And most importantly, no onboarding fees .
It’s a big price jump from HubSpot’s $15 Starter package to $890 for the Professional plan when compared to Brevo’s more accessible plans. You might end up paying for tools like SEO, blogging, and CMS that you don’t need.
Brevo also offers sales tools and live chat as an add-on to any plan that integrate directly to your Brevo dashboard. That way, you only pay for the tools you need, when you need them.
Another option is the HubSpot bundles that combine their various products into more budget-friendly toolkits starting at $15/month for 1,000 contacts. Keep in mind that they come with a complex pricing structure. If you’re considering becoming a HubSpot user, thoroughly review your business needs to make sure you avoid additional costs.
Free forever, no credit card needed
From 5,000 emails per month
Email & SMS Send email & transactional messages. SMS credit sold separately.
Drag & Drop email editor Craft polished emails fast—just drag, drop, and send.
Email templates Jumpstart campaigns with responsive templates tailored to your industry and use case.
AI content generator Draft subject lines and email copy, adjust tone, and more.
Advanced segmentation Search, save, and manage contacts with filters like demographics, website activity, campaign engagement, and custom events. Create as many segments as you need.
Forms Create branded forms to capture leads and grow your list. Automatically trigger follow-up emails as soon as someone signs up.
Basic reporting & analytics Track opens and clicks to measure campaign performance.
Email support Get help via email from our customer care team. Support available in 6 languages.
No Brevo logo per month
Sales Essentials per month
Marketing automation Create an unlimited number of automated, multi-step workflows to engage users at key moments along their journey.
A/B testing Test subject lines or content variants to improve opens and clicks.
Advanced email reporting See where and how contacts engage to optimize future campaigns. Click heatmaps, geography & device reports
AI send time optimization Automatically send emails when each contact is most likely to engage.
Web & event tracking Track on‑site behavior and custom events to trigger messages and segment with precision.
Landing pages Create standalone campaign pages without a developer. 1 page included
No Brevo logo Remove the “Sent with Brevo” footer to keep emails strictly professional.
Sales Essentials per month
From 150,000 emails per month
Additional marketing channels WhatsApp, Popups, Mobile & Web Push
Multi-user access 10 seats included
Contact scoring Get contact scores based on engagement, purchases, and behaviors to trigger automations or create targeted segments. Includes RFM, CLV and more.
Advanced ecommerce features Drive sales with AI recommendations, back-in-stock alerts, and coupons.
AI segmentation Let Aura AI suggest audience groups based on behavior and attributes to accelerate targeting.
AI Data Analyst Ask plain‑language questions and get instant answers from your data with Aura AI.
Phone support Speak directly with our team when you need faster resolution.
Deliverability Specialist support Work with an expert to improve email deliverability and inbox placement. 3 hours per year included.
Sales Advanced per month/user
Multi-account management Manage multiple business units & brands under one master account.
Custom objects Import all your unique data—like subscription dates or store locations—and use it to create more personalized customer journeys.
Brevo Mobile Wallet Digitize loyalty cards, vouchers, tickets, and more—then send mobile wallet notifications to drive repeat sales and visits.
Custom loyalty engine Create and manage a fully integrated loyalty program with customizable points, tiers, and rewards—natively connected to your customer data to boost retention and LTV.
Custom data integrations Sync customer data across your warehouse, POS, ERP, and other systems with Brevo via direct connectors or secure SFTP — ensuring accurate, up-to-date information everywhere.
Dedicated IP Maintain full control of your sending reputation with a dedicated IP.
SSO & SAML Secure, enterprise‑grade single sign‑on for centralized access management.
Tailored onboarding Receive personalized setup support, hands-on training, integration assistance, and strategic guidance to launch faster.
CSM support Recurring strategic support to build campaigns, analyze performance, and reach your goals (limited time).
Brevo Sales Packages vs HubSpot CRM
HubSpot Sales Hub is known as the default CRM software for large sales teams. However, it presents quite a steep learning curve for small businesses. When you’re just building your sales process, a user-friendly CRM suite can make all the difference.
Access similar sales pipeline and contact management features on Brevo’s Sales packages . Add lead management, revenue forecasting, pipeline management, sales automation, and full integration with the other marketing tools on the platform in seconds.
Meanwhile, HubSpot charges $15/month/user for the Sales Hub Starter plan. For more advanced tools, you'll need to upgrade to Sales Hub Professional which costs $100/month/user plus an onboarding fee of $1,250 . This makes HubSpot a limited free CRM, not the best CRM for companies that need to grow affordably.
Reviews from Brevo users who left HubSpot
"Year after year of cost increases drove us to look elsewhere. So glad we switched! I cannot recommend Brevo enough! Brevo helps us save money by being a very robust marketing platform at a reasonable price compared to other providers in the space. Brevo takes care of all of our email needs."
"Originally, we went with Hubspot, which was a HUGE mistake as they were too strict on how everything works and they lied about a feature they said they had. I have tried other programs like active campaign, mailchimp and constant contact. Brevo is by far my favorite! "
HubSpot vs Brevo for email marketing
When it comes to email marketing features it’s a similar story: vs. HubSpot, Brevo gives you more for less.
Both HubSpot and Brevo offer core email marketing features such as a drag-and-drop editor to easily create mobile responsive emails, signup forms, a gallery of free email templates , and email metric reporting dashboard.
However, Brevo sending quotas are more generous with up to 300 emails a day for free (that’s 9,000 emails a month). With HubSpot you get only 2,000 emails a month.
Extra perks you get are the ease of use, Send Time Optimization feature, integrated sales tools, and ecommerce reporting.
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Why Brevo: Automation software for any budget
Both Brevo and HubSpot have powerful marketing automation capabilities for reducing manual tasks and crafting personalized customer journeys.
However, if you want to create marketing automation workflows using HubSpot , you’ll have to pay $890/month for the Professional package. Their cheaper plans only offer up to ten automations.
With Brevo you get our full marketing automation tools free for up to 300 contacts , while unlimited marketing automation starts at $18/month.
Choose from SMTP server, email API, and webhooks
Build confident customer relationships thanks to optimal delivery
Automate timely messages including password resets, order confirmations, and payment updates
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Hubspot vs Brevo: FAQ
Why should I choose HubSpot over Brevo? When it comes to deciding between HubSpot and Brevo, you should consider your business needs. Brevo is an all-in-one marketing and CRM platform that empowers you to reach customers directly via email, SMS, chat, and more. It's a good choice for smaller businesses looking for user-friendly tools. Although HubSpot offers advanced marketing and CRM features, their products may be too complex or expensive for some teams.
Why should I choose HubSpot over Brevo?
When it comes to deciding between HubSpot and Brevo, you should consider your business needs. Brevo is an all-in-one marketing and CRM platform that empowers you to reach customers directly via email, SMS, chat, and more. It's a good choice for smaller businesses looking for user-friendly tools.
Although HubSpot offers advanced marketing and CRM features, their products may be too complex or expensive for some teams.
How do Brevo's marketing and CRM features compare with HubSpot? Brevo's CRM is designed with your marketing needs in mind. Our tools make it easy to run campaigns across channels, including email, SMS, chat, and more. While HubSpot offers marketing features, their CRM is more focused on supporting large sales teams and B2B marketing. It may not be the best solution if you have a smaller sales team or if your goal is to run mostly B2C campaigns.
How do Brevo's marketing and CRM features compare with HubSpot?
Brevo's CRM is designed with your marketing needs in mind. Our tools make it easy to run campaigns across channels, including email, SMS, chat, and more.
While HubSpot offers marketing features, their CRM is more focused on supporting large sales teams and B2B marketing. It may not be the best solution if you have a smaller sales team or if your goal is to run mostly B2C campaigns.
What kind of support does Brevo offer? Brevo offers fast, reliable, multilingual support — even for free users. You can contact a representative over email. Phone support is also available starting from the Professional plan.
What kind of support does Brevo offer?
Brevo offers fast, reliable, multilingual support — even for free users. You can contact a representative over email. Phone support is also available starting from the Professional plan.