Hello Amazon Seller Support/Community, I have an existing Amazon customer account (used for buying) linked to my current Professional seller account for my company Jahrfowl Agra Farm. When I try to add a new separate seller account for a different business entity named Arjax Sports Private Limited: I go to sell.amazon.in → "Start selling" Click login with my existing customer ID, password + OTP It automatically redirects to my existing seller dashboard(Jharfowl Agro Farm) No option appears to "create new seller" or "add new company (Arjax Sports Private Limited)" My goal: Create 2nd legitimate seller account for separate legal entity with: Different GSTIN Different bank account Different business name/address Same owner (me) managing both Issue: Same login prevents accessing new registration flow. Need guidance on: Backend linking of multiple sellers to one login, OR Correct process to create 2nd account with same email login Both businesses legitimate, good standing. Happy to provide docs (new GST cert, PAN, bank proof). What I've tried: Different browsers/incognito Help → Support case (can't find multiple account option) No "Contact Us" visible on help page Urgent: Need new seller live for expansion. What's correct process? Hello Amazon Seller Support/Community, I have an existing Amazon customer account (used for buying) linked to my current Professional seller account for my company Jahrfowl Agra Farm. When I try to add a new separate seller account for a different business entity named Arjax Sports Private Limited: I go to sell.amazon.in → "Start selling" Click login with my existing customer ID, password + OTP It automatically redirects to my existing seller dashboard(Jharfowl Agro Farm) No option appears to "create new seller" or "add new company (Arjax Sports Private Limited)" My goal: Create 2nd legitimate seller account for separate legal entity with: Different GSTIN Different bank account Different business name/address Same owner (me) managing both Issue: Same login prevents accessing new registration flow. Need guidance on: Backend linking of multiple sellers to one login, OR Correct process to create 2nd account with same email login Both businesses legitimate, good standing. Happy to provide docs (new GST cert, PAN, bank proof). What I've tried: Different browsers/incognito Help → Support case (can't find multiple account option) No "Contact Us" visible on help page Urgent: Need new seller live for expansion. What's correct process? Hello! @Seller_Q9h2Zu3JSIVFm You need to use a different email address to register your second seller account for Arjax Sports Private Limited, as Amazon associates each seller account with a unique email. After successfully creating the second account with separate GSTIN, PAN, and bank details, proactively notify Amazon Seller Performance about both accounts to avoid any issues, explaining that you have two legitimate businesses with separate legal entities. Hello Amazon Seller Support/Community, I have an existing Amazon customer account (used for buying) linked to my current Professional seller account for my company Jahrfowl Agra Farm. When I try to add a new separate seller account for a different business entity named Arjax Sports Private Limited: I go to sell.amazon.in → "Start selling" Click login with my existing customer ID, password + OTP It automatically redirects to my existing seller dashboard(Jharfowl Agro Farm) No option appears to "create new seller" or "add new company (Arjax Sports Private Limited)" My goal: Create 2nd legitimate seller account for separate legal entity with: Different GSTIN Different bank account Different business name/address Same owner (me) managing both Issue: Same login prevents accessing new registration flow. Need guidance on:

Backend linking of multiple sellers to one login, OR Correct process to create 2nd account with same email login Both businesses legitimate, good standing. Happy to provide docs (new GST cert, PAN, bank proof). What I've tried: Different browsers/incognito Help → Support case (can't find multiple account option) No "Contact Us" visible on help page Urgent: Need new seller live for expansion. What's correct process? Hello Amazon Seller Support/Community, I have an existing Amazon customer account (used for buying) linked to my current Professional seller account for my company Jahrfowl Agra Farm. When I try to add a new separate seller account for a different business entity named Arjax Sports Private Limited: I go to sell.amazon.in → "Start selling" Click login with my existing customer ID, password + OTP It automatically redirects to my existing seller dashboard(Jharfowl Agro Farm) No option appears to "create new seller" or "add new company (Arjax Sports Private Limited)" My goal: Create 2nd legitimate seller account for separate legal entity with: Different GSTIN Different bank account Different business name/address Same owner (me) managing both Issue: Same login prevents accessing new registration flow. Need guidance on: Backend linking of multiple sellers to one login, OR Correct process to create 2nd account with same email login Both businesses legitimate, good standing. Happy to provide docs (new GST cert, PAN, bank proof). What I've tried: Different browsers/incognito Help → Support case (can't find multiple account option) No "Contact Us" visible on help page Urgent: Need new seller live for expansion. What's correct process? Hello Amazon Seller Support/Community, I have an existing Amazon customer account (used for buying) linked to my current Professional seller account for my company Jahrfowl Agra Farm. When I try to add a new separate seller account for a different business entity named Arjax Sports Private Limited: I go to sell.amazon.in → "Start selling" Click login with my existing customer ID, password + OTP It automatically redirects to my existing seller dashboard(Jharfowl Agro Farm) No option appears to "create new seller" or "add new company (Arjax Sports Private Limited)" My goal: Create 2nd legitimate seller account for separate legal entity with: Different GSTIN Different bank account Different business name/address Same owner (me) managing both Issue: Same login prevents accessing new registration flow. Need guidance on: Backend linking of multiple sellers to one login, OR Correct process to create 2nd account with same email login Both businesses legitimate, good standing. Happy to provide docs (new GST cert, PAN, bank proof). What I've tried: Different browsers/incognito Help → Support case (can't find multiple account option) No "Contact Us" visible on help page Urgent: Need new seller live for expansion. What's correct process? Hello! @Seller_Q9h2Zu3JSIVFm You need to use a different email address to register your second seller account for Arjax Sports Private Limited, as Amazon associates each seller account with a unique email. After successfully creating the second account with separate GSTIN, PAN, and bank details, proactively notify Amazon Seller Performance about both accounts to avoid any issues, explaining that you have two legitimate businesses with separate legal entities. Hello! @Seller_Q9h2Zu3JSIVFm You need to use a different email address to register your second seller account for Arjax Sports Private Limited, as Amazon associates each seller account with a unique email. After successfully creating the second account with separate GSTIN, PAN, and bank details, proactively notify Amazon Seller Performance about both accounts to avoid any issues, explaining that you have two legitimate businesses with separate legal entities. Hello! @Seller_Q9h2Zu3JSIVFm You need to use a different email address to register your second seller account for Arjax Sports Private Limited, as Amazon associates each seller account with a unique email. After successfully creating the second account with separate GSTIN, PAN, and bank details, proactively notify Amazon Seller Performance about both accounts to avoid any issues, explaining that you have two legitimate businesses with separate legal entities. Select your preferred language